For several years we have been drawing our clients’ attention to the threat of data being stolen from telephones and other consumer electronic equipment. This regards passwords, pictures, documents and other sensitive information. The raise in client awareness is clear, as proven by how data security has gone up in the ranking of factors taken into consideration when buying a telephone or another electronic device.
For Samsung, client trust is the highest priority. We endeavor to ensure it by defining new standards in the world of smartphones, tablets, home appliances and AV equipment. The integration of the highest quality products with the most advanced cybersafety solutions – such as Samsung Knox, currently developed in Poland – is of strategic importance for our brand.
As a responsible company Samsung counteracts digital exclusion and strives to educate future generations, supporting young people in realizing their potential to bring about social change and create a better and safer world for us all.